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Catchy Headlines, Bogus Data
As perfect proof of its point, a link to an article titled A Catchy Headline The Biggest Draw For News Article Readers induced me to click and read it. The article noted that a new study by Harris...
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Latest Brainy Marketing at Forbes
It’s been a while since I recapped my Forbes Brainy Marketing activity here, so here’s what you may have missed. And, be sure to add a comment if you visit. I can “call out” quality comments, and site...
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Brainy Marketing: From Deaf Turtles to Dirty Money
Here's a compilation of five excerpts and links to recent posts at Brainy Marketing, my Forbes.com blog. Persuading with pictures, manipulating voter minds, surprising effects from thinking in a...
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Neuromarketing for Dummies
Book Review: Neuromarketing For Dummies by Stephen Genco, Andrew Pohlmann and Peter Steidl Here’s another sign that neuromarketing is becoming a mainstream topic: it now has its own “Dummies” book....
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Mitch’s Rules, Perfect Testimonials, Dream Control, & More – Roger’s Picks
Another week, another batch of required reading from around the web. There’s one new feature this week – after “My Stuff,” I’ve added one “Weird or Wonderful” link just for fun. If you found a...
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Neuro-packaging, Google Brain, Brutal Landing Page Reviews… Roger’s Picks
Here’s the best stuff we found this week, feel free to add your own pick o’the week in a comment! Consumers pay little attention to packaging, and even many product makers consider it a minor part of...
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It’s Time to Forget the Fold
If you work with digital ads, you are no doubt familiar with the “fold” – the place where the user’s screen cuts off the content, and scrolling is required to view more. (It’s an anachronistic term...
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Best of Neuromarketing – 2015
It's always tough to choose the year's best Neuromarketing posts, but with our readers doing most of the heavy lifting, here's the Best of Neuromarketing, 2015! The post Best of Neuromarketing – 2015...
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Trump Surprise: Four Neuromarketing Takeaways from the 2016 Election
Can neuromarketing explain why Trump won, and why the polls were so wrong? The post Trump Surprise: Four Neuromarketing Takeaways from the 2016 Election appeared first on Neuromarketing.
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What Marketers Can Learn From A Ketchup Bottle
The lowly ketchup bottle has a couple of important lessons for marketers. The post What Marketers Can Learn From A Ketchup Bottle appeared first on Neuromarketing.
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